GA4 Topics

This is a collection of articles and guides written by well known Analytics gurus and thought-leaders in the industry. Each piece of content covers a common question relating to GA4.

What are the differences between GA3 Sessions and GA4 Sessions
Making sense of Event Parameters in GA4
Comparing metrics from UA→GA4
Bounce Rate in GA4
What is a Session and How is it Calculated in GA4?
How to Track Custom Events with GA 4
8 Tips to Avoid (other) and Cardinality Issues in GA4
What is Unassigned in Google Analytics 4?
The Ultimate Guide to GA4 Realtime Report (2023)